Nueva York

The world’s leading authority on personal branding, William Arruda has been at the forefront of the field since its inception, teaching everyone from young adults to senior executives how to harness the power of authentic personal branding.

He’s the creator of 360Reach – the personal branding survey, which has been used by nearly two million professionals. He also created the Reach Personal Branding Certification Program which has certified over a thousand career and executive coaches in his methodology.

Massachussetts

Tom Peters was the first to use the term «Brand You,» and he introduced it to the world in the 1997 article in Fast Company magazine, «The Brand Called You» (https://www.fastcompany.com/28905/brand-called-you). His concept is that you establish yourself as a brand by becoming known for excellent work. In today’s world, where a lifetime position with one organization is much less likely than it had been traditionally, landing your next job hinges on the standard of your performance in your last job. That is Brand You.